According to a recent UK survey, 47% of clothing bought online is sent back to the retailer, doubling the number of miles travelled for every piece of clothing returned. It’s a global trend so profound that it has environmentalists worried about the irreversible impact on our planet.
NGO Fashion Revolution aimed to bring this issue to the table during the Christmas holiday shopping craze, while encouraging people to reassess their ‘highway fitting’. The campaign was picked up by Inhabitat, Nylon and Fast Company.